For the last few years, Swiftpage has been "integrated" within Act! as the e-marketing platform.
I am using Swiftpage with Act! to send my clients correspondence.
I believe that this new ownership of Act! will be extremely positive
for Act! users: Swiftpage will offer a focus and synergy that will benefit everyone.
You may be asking yourself, "So AGAIN, Why Do I Care Who Owns Act!?"
Because Small Businesses Understand Small Businesses!
Small businesses offer a seemingly infinite variety of products and services, but small businesses have a common denominator:
They have to find the most cost efficient, effective manner to get things done or they simply cannot survive long term!
Regardless of if you sell services or widgets, all small businesses suffer the challenges of marketing, organizing leads, follow-up, juggling the phone calls, etc.
That's where Act! comes in: Gather all your leads in one place, and you save yourself the frustration of sorting through piles of business cards and/or post-it notes, scraps of paper, and so on...
But then the electronic age also presented us with the use of e-mail, and then problem of SPAM. (Here is a little article on why you need an e-mail marketing program) That's where Swiftpage came in.
The two, together, are simply better than the sum of their parts.
Now, why is Swiftpage a better owner for Act! than Sage?
Sage is a big company. Swiftpage is much smaller. Act! was built for small businesses. Small businesses understand small businesses, and Swiftpage understands Act!